Modern strategies

for modern automotive retail.

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Fuse Consulting

We help dealerships create an exceptional customer experience by engaging and motivating their employees to perform at their highest level. Whether you are looking to change to an Upfront Pricing model, streamline your sales process with a Single-Point-of-Contact sales process, or need help bringing process and discipline to vehicle pricing, our unique consulting process and team of proven automotive professionals are here to serve.

Every dealer group is unique. We will collaborate with your team to create a tailored plan. Our roadmap will help you establish effective processes and value propositions for your dealership. After our workshops, we’ll provide thorough training and coaching for your sales consultants and managers, ensuring a smooth transition. We’ll also conduct follow-up visits to support ongoing success. Count on Fuse Consulting, with experience from hundreds of dealership conversions.

What Consulting is Right for Me?

Upfront Pricing 
and Single-Point-of-Contact
Dynamic Pricing 
and Ordering
Cybersecurity 
for Dealerships

Fuse Consulting is passionate about helping dealers transition to a transparent business model. It all starts with creating an exceptional customer experience. This happens by engaging and motivating your employees to perform at their highest level. Whether you are looking to change to an Upfront Pricing model, streamline your sales process with a Single-Point-of-Contact, or want to optimize your pricing strategy, we can help. Our unique consulting process and team of proven automotive professionals are here to serve.

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Fuse Consulting can help you optimize the pricing and management of your new and used car inventory. Dynamic Pricing and Ordering Consulting starts with analyzing and ordering the right inventory and then developing a VIN level pricing strategy that allows you to have the right inventory at the right price to optimize the velocity of inventory turn and maximize gross profit.

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Cybersecurity is a dimension of dealership operations which dealer principles require actionable insights and processes to limit the possibility of a cybersecurity event. Digital risk has become a meaningful part of life. Investing in cybersecurity is about maintaining control of risks, expenses, competition and anxiety. Fuse Consulting can help you understand the cybersecurity landscape and, along with our partner, General Informatics, help you put a plan in place to protect your business.

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Our Roadmap

Upfront Pricing

Switching your dealership to an Upfront Pricing model is a significant decision, and we take it seriously. Fuse Consulting offers expertise throughout this transition, supporting you before, during, and after the change. We provide strategies, training for sales consultants and managers, and essential tools for success.
Our proven method guides dealers through the transition, focusing on planning, organizational buy-in, and execution for a successful one-price model. By involving the entire team in the process, we achieve high adoption rates that lead to effective transformation.

STEP 1
Scoping & Assessments
The purpose of these meetings is to give us deeper insight and a complete understanding of your current situation – and to determine the best approach for transitioning to an Upfront Pricing business model. We’ll conduct a SWOT analysis with your dealership to determine the strengths, opportunities, and risks in transition.
STEP 2
Workshops
Workshops are a key learning and transition component to our change management process. We’ll guide your team through five hands-on, individualized workshops:
  • Process Mapping
  • Value Proposition Creation
  • Pricing & Inventory
  • Organizational Structure
  • Marketing & Launch activities
STEP 3
Upfront Pricing Training Materials
The information that we compile and create during the workshops becomes the building blocks of training materials that we’ll use to train managers and sales staff. These materials will set the standard for new hire training, in addition to continuous in-store development.
STEP 4
Sales Manager & Sales Consultant Training
Your Sales Managers will become the in-house experts on your new Upfront Pricing business model. They’ll learn how to educate, coach, and successfully develop their teams with our expert guidance. Sales consultants will gain the knowledge and skills to deliver a consistently exceptional customer experience – and generate results. Classroom and in-store trainings are conducted with an emphasis on creating genuine excitement, buy-in, and perfecting the skills needed to be successful within the new model.
STEP 5
Soft Launch
Before announcing the change to your new business model on public channels, we recommend a soft launch. This 30-day period of adjustment allows your staff to become comfortable, confident, and fully adjusted to their new roles. This window also gives your dealership the opportunity to completely dial in your new processes and smooth our potential wrinkles before going live.
STEP 6
Hard Launch
Once the soft launch is complete and any necessary adjustments have been made, your dealership will be ready to go live – it’s time to announce your new business model to the public! Marketing materials are deployed across both traditional and digital channels, and your new business model is officially launched.
STEP 7
Sustainment
Performance support is especially valuable after training, when managers and sales consultants have had time to settle into their new roles and apply the skills they learned before the launch. We will help identify when and where support will be most valuable and provide additional training and coaching on a monthly or quarterly basis to ensure continuing success of Upfront Pricing.
We offer several options to ensure the continued success of Upfront Pricing:
  • Train-the-Trainer
  • Monthly or quarterly dealership sustainment training
  • Individual Coaching – Managers & Sales Consultants

Single-Point-of-Contact

A major customer complaint is the time it 
takes to buy a car, and they value working with the same person throughout.
Fuse Consulting will help design and develop your customized SPOC sales process. With the right processes and technology, you'll enhance the customer experience while saving time and money.

Fuse Consulting will help you:

  • Design and Develop your new Sales Process
  • Select technology to assist you with the transaction
  • Deliver training to your Management, Sales and F&I employees
  • Develop word tracks and teach proper menu presentations
  • Establish metrics for success
  • Ensure follow-up and execution

Dynamic Pricing and Ordering

It’s a straightforward approach: the right vehicle, at the right time and price. However, achieving this can be challenging.
Dynamic pricing sets various price points for a model based on factors like color, equipment, and demand. Unlike static pricing, which uses a single price, dynamic pricing optimizes for better turnover and profits. Fuse Consulting helps you establish a data-driven vehicle ordering process, using insights you may not currently utilize. Our methodology guides price adjustments and identifies high-priority or high-profit vehicles.

Cybersecurity for Dealerships

The global cost of cybercrime is predicted to reach $9.5 trillion annually by 2024, growing at a rate of approximately 15% per year. Statistics and trends illustrate the growing threat of cybercrime, particularly ransomware, across both the general U.S. industry and the automotive sector. The financial impact and frequency of these attacks underscore the importance of implementing strong cybersecurity measures.

For businesses, this means investing in cybersecurity infrastructure, such as: Firewalls, encryption, and intrusion detection systems. It also involves regular updates to software and systems to patch vulnerabilities, as well as ongoing training for employees to recognize and respond to potential threats.

Cybersecurity insurance is becoming increasingly important as companies seek to mitigate the financial risks associated with cyberattacks. While insurance can help cover the costs of a breach, it is not a substitute for comprehensive cybersecurity practices.

Fuse has partnered with General Informatics to present a specialized set of cybersecurity services tailored for dealerships. 


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Our Team

Tom Ryan

Principal Consultant

Tom was born and raised in the automotive industry with a strong background in training and development. He is a highly energetic, persuasive communicator and inspiring sales leader.

Alan Krutsch

Consultant

Alan has 25 years of experience in automotive. He has held leadership roles in dealerships and consulted with leading retailers across North America.


Fred Harlow

Consultant

Fred is an upfront price pioneer. He is one of the industry’s most experienced modern retail consultants and has helped dealerships transition to  new business models for over 20 years.

Luke Silovich

Consultant

Luke is the master of data driven, dynamic pricing. Luke learned his craft at a large dealer group. Luke’s innovations have led to profit gains for dozens of dealerships.

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